Before anything else, make sure your brand’s home (your website) has foundational video on who you and your business is. Build trust by introducing viewers to your team, specialty services (or products) and improve their viewer experience by answering their questions via video.
Some common videos essential in this package include:
PS – If your website isn’t quite where you want it, or your company is brand new and still in need of one, we offer video websites that are strategically designed around your Foundations video list. We’ve got a team of fabulous UX/UI designers and developers ready to design your custom dream website!
Now that your website is beautifully filled out with foundational video, let’s bring people to it! Video advertising is much more effective than static ads, and there are countless ways to be creative in catching people’s attention!
With this package, you’ll receive A and B versions of each of your ads, so that you can compare them and gather data on what your viewers respond best to!
Now that you’re bringing people to your website, let’s create loyalty by nurturing the customers you’re gaining.
In this package you’ll be focused on raising awareness behind why your service or product is valuable. For example, in the audiology world, we know that even a mild hearing loss can lead to dementia according to a study released by Dr. Frank Lin through John Hopkins University. That’s a huge deal, and not one of your leads should be going home without hearing this from you!
Now let’s think through how we can give our customers better experiences with our services and products. Going back to the audiology clinic example, how many of your patients struggle with bluetooth connectivity when they receive their hearing aids? Let’s send them home with a video walking them through how to set it up if they accidentally get unpaired!
